The rise of China's coffee market:
surpassing the United States and leading
the world |
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Recently, a
latest report from the World Coffee Portal has
attracted widespread attention in the industry.
The report shows that China has surpassed the
United States to become the world's largest
branded coffee shop market, marking a milestone
achievement in the rise of the Chinese coffee
industry.
According to
report data, in the past 12 months, the number
of Chinese coffee brands in global stores has
reached 49700, surpassing the 40062 in the
United States for the first time and ranking
first in the world. Behind this number lies the
rapid growth and enormous potential of the
Chinese coffee market.
As a country with a long history of tea culture,
China's rise in the coffee industry in recent
years has attracted attention. With the
acceleration of consumption upgrading and
urbanization, coffee has gradually become a
fashion and lifestyle in China. More and more
young people are choosing coffee as their daily
drink, and the popularity and acceptance of
coffee culture are increasing year by year.
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At the same time, China's coffee industry chain
is also constantly improving. From the
cultivation and processing of coffee beans to
the research and production of coffee machines,
to the operation and promotion of coffee brands,
Chinese enterprises have demonstrated strong
strength and innovation in every aspect.
Taking
Tianyancha data as an example, China currently
has tens of thousands of coffee related
enterprises, including internationally
competitive brands and enterprises. These
enterprises continuously explore and practice in
technological innovation, quality improvement,
brand marketing, and other aspects, providing
strong support for the sustainable development
of China's coffee industry.
It is worth noting that the rise of the Chinese
coffee market is not only reflected in the
number of stores, but also in the pursuit of
quality and culture by consumers. With the
increasing understanding and taste of coffee
among consumers, they have put forward higher
requirements for the quality and taste of
coffee. This has prompted Chinese coffee brands
to continuously innovate in product development,
service experience, and environmental creation
to meet the increasingly diverse market demands.
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Looking ahead to the future, there is still
enormous development space and potential in the
Chinese coffee market. With the deepening of
consumption upgrading and urbanization, it is
expected that the size of China's coffee market
will continue to maintain high-speed growth.
Meanwhile, with the increase of international
exchanges and the spread of coffee culture,
Chinese coffee brands will continue to enhance
their international competitiveness and lead the
development trend of the global coffee industry.
In short, the
rise of the Chinese coffee market is a microcosm
of China's economic and cultural development.
Against the backdrop of increasingly fierce
competition in the global coffee market, Chinese
coffee brands and enterprises will continue to
leverage their advantages, continuously innovate
and develop, and inject new vitality and
momentum into the global coffee industry.
The current
coffee market in China has a scale of 8.97
billion yuan, with women born in the 1990s as
the core users
The 2022 Report on the Development of China's
Onsite Coffee Category shows that in 2021, the
market size of China's on-site coffee industry
reached 8.97 billion yuan, an increase of 2.64
billion yuan or 41.71% compared to 2020. It is
expected that the market size will reach 15.79
billion yuan by 2023. In terms of consumer
groups, women born in the 1990s are the core
users.
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It is understood that the current service forms
in the Chinese coffee consumption market include
coffee consumption in chain cafes, non chain
cafes, and restaurants, coffee consumption in
beverage stores, convenience store coffee,
self-service coffee machines, etc. In 2021, the
market size of China's current coffee industry
accounted for 7.94% of the total size of the
coffee industry, compared to 3.65% in 2013.
According to Meituan Online data, as of May 1,
2022, there are 117300 coffee shops in mainland
China. In 2021, Meituan Catering's niche
category of takeout orders saw explosive growth
in numerous sub categories. Among them, coffee
orders increased by 178.7% year on year, far
exceeding tea, Chinese pastries, Luosifen,
braised snacks and other categories.
According to analysis, the current mainstream
consumer group for freshly brewed coffee is
women born in the 1990s. The male to female
ratio of the consumer group for freshly brewed
coffee is 3-7, and the post-90s generation is
the core user of freshly brewed coffee,
accounting for 50%. There has been a slight
downward trend in the past two years. The
post-80s and underage groups have shown a slight
upward trend in the past two years.
In terms of price range, the current coffee
market can be divided into three levels:
boutique coffee market priced above 40 yuan,
daily coffee market priced between 20-40 yuan,
and sinking market priced below 20 yuan. From
the perspective of per capita consumption scale,
stores in the price range of 20-40 yuan
dominate, and the proportion of stores has been
continuously increasing in the past three years,
from less than 50% in 2020 to nearly 70% in
2022. Due to the impact of the epidemic and the
daily consumption of coffee, the number of
stores in the price range of 40-60 yuan has
declined, with a decrease of nearly 60%.
The report also predicts the market trend of
freshly brewed coffee, and the label of high-end
and elite coffee is being broken. "Good coffee
should not be so expensive" and "coffee entering
daily life" has become a consensus. The rise of
the fruit coffee track has led to fruits
becoming the flavor guide of coffee. The fruit
development ideas of new tea drinks have been
borrowed from the coffee industry, in order to
make more people willing to try coffee.
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